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For Creatives

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Your Brand Is NOT Your Logo, Name or Product

Who do you want to engage, those with huge wallets or people who are cost-conscious? Is there an age group or some other demographic you need to target? Will only women or men primarily benefit from your offering? Now you’ve mapped your target consumer and you know how you want them to see your business, you can work to deliver a solid pitch.

26 Apr In For Business, For Creatives 1 Comment
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Video Showcase

The two occasions where video really is necessary are TRAINING and EXPLANATION. Giving clients a 5 minute lesson on something that’s important to them is a great way to share your knowledge in a helpful way. It lets your customers have some free advice in a way that means you only have to share it once – let YouTube do the rest! Certain services you offer may also require a visual form of explanation.

11 Sep In For Business, For Creatives No comment
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